The case describes what kind of problems the "Shoro" company has got to face when they decided to introduce Quality Management System. The "Shoro" company was formed in 1992. The idea for mass production of the traditional Kyrgyz drink "Maksym" belongs to "Shoro" president Taabaldy Ehgemberdievich Ehgemberdiev. The history of the "Shoro" firm is a history of continuous innovation and hard work, mistakes and problems, patience and steadfastness of the Ehgemberdiev brothers, as well as those who were with them during the founding of the company. The "Shoro" company strives to be the leader in production and distribution of traditional high-quality and extremely healthful food product and is a proponent of a healthy life-style.
The case examines in detail the history of the "Shoro" company and its development, analysis and realization of policies and strategies of the "Shoro" company in terms of quality. "Shoro" company could be called the leader in production of guaranteed quality products which meet the highest quality standards. Company is able to organize a good team striving for their main goal. Company has got seven plants in Kazakhstan, Uzbekistan, Russia and China with the head office in Kyrgyzstan. They support their suppliers.
Given case study is recommended for teaching senior students and magistrates in the following subjects: "Quality Management", "Planning and Forecasting in Market Environment", "Logistics" and "Innovation Management". It requires basic knowledge in such disciplines as "Economics of Enterprise", "Basics of Management", "Statistics" and "Microeconomics".Author: Erke D. Turdumambetova, Zhanna A. Aksenova
Institution: International University of Kyrgyzstan, I. Razzakov Kyrgyz State Technical University
Discipline: Strategy and General Management
Number of pages: 20
Language: English
Tags
Collaborate