Yellow Auto Automotive Company was operating as a dealer of a well-known global car company since 1989. It was owned and managed by a family. In the past, the company had faced many management problems, which had decreased employee satisfaction and commitment. The owners of the company had recognized that they should start a change process in order to achieve organizational goals. Changes were implemented in the area of human resources, management styles of the owners and professional relationships among the family members. At the end of the change process, Yellow Auto increased its market share, profitability and job satisfaction and organizational commitment of the employees.
Case provides a real life example for a top-down change and its difficulty level is moderate. It reflects a well managed change process and force field analysis can be applied to the case. At the end of the change period, company improved its financial performance and employees created more positive attitudes towards the company. Hence, the case can be used to explain an organization development effort. Alternatively, case can be used to explain the effects of physical conditions and work design on employee motivation.
Author: Alev Katrinli, Gulem Atabay, Gonca Gunay, Burcu Guneri
Institution: Izmir University of Economics
Industry: Automotive Industry
Discipline: Leadership and Change Management
Number of pages: 8
Language: English
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