Dear Colleague,
For the past three years I have served as the collection editor for Environmental and Social Sustainability for Business Advantage for Business Expert Press, a publisher with a new and innovative business model. During this time Business
Expert Press has demonstrated a commitment to publishing high quality books in the field entrepreneurship. We have signed more than ten new titles in the discipline and continue to seek new and innovative manuscripts on important, applied topics in the field.
Business Expert Press’s focus is on producing concise, academically sound, no-nonsense, applied books aimed at providing supplemental material for undergraduate and MBA business education as well as for the business executive
education marketplace, an underserved market segment. These short books (150 pages on average) will be used in executive education, and as supplementary material in undergraduate and MBA programs. They might also be useful for the
professional market. The books will be supplemented, as necessary, with cases, articles, newsletters and podcasts, and to this end BEP distributes its books through University Readers and Xanedu – the leading providers of course packs.
There are several reasons why you might want to consider contributing to this collection. You could use such a book in your teaching, both in traditional settings and executive settings. The book could enhance your consulting practice. It would give you an easy “underlined item” on your vita. Business Expert Press will sell your book both in print and in digital collections to the business school libraries of the world. The library market is large – 7000 libraries globally – and the prices paid for these one-time sales are relatively high when compared to one-time, direct-to-consumer sales. Thus they yield good royalty potential.
As you might know from your own executive teaching and/or consulting experiences or those of your colleagues, the material available for this market segment is sparse. Most educators rely on extracts from textbooks, articles, readings, cases, etc. all, often, precariously tied together in custom packets. It has been Business Expert Press’s experience that the best executive education/MBA teachers often distribute some of their own work in these custom packets. You might already have your own “technical notes” that you ask your students to read or your own PowerPoint presentations that you use to teach
specific topics. These materials can serve as the starting point of a short book.
My job as collection editor will be to guide you through topic selection, assist you in achieving the appropriate tone in your writing, and then support you through the production process. Professional editors will also help you polish the manuscript. Business Expert Press employs a quick, 120-day production timeline. All editors and operations are based in the United States.
Business Expert Press is headed by David Parker, formerly editor-in-chief for business publishing with Pearson Education. David published more than 10 successful first editions with Pearson and in three years as the head of BEP has already signed more than 165 books and published more than 65 books with leading authors in many fields of business. Since posting this letter several months ago, we have signed or began discussions with many of your colleagues.
Converting your expertise into short focused piece for the business education market will be a valuable contribution. If you have an idea for a book that would fit this business model, please contact me via email. I look forward to discussing this opportunity with you.
Chris Laszlo- Case Weatherhead School of Management (chris.laszlo@case.edu)
Nadya Zhexembayeva - Chair of Sustainable Development at IEDC-Bled School of Management (Nadya.Zhexembayeva@iedc.si)
