Co-editors Nadya Zhexembayeva and Chris Laszlo invite your submission of book proposals for a book collection on “Environmental & Social Sustainability for Business Advantage” with Business Expert Press. Please, submit your proposals to Nadya.Zhexembayeva@iedc.si by October 1, 2011.
The Collection
Business Expert Press book collection on “Environmental & Social Sustainability for Business Advantage” focuses on delivering in-depth knowledge on issues of sustainability as they relate to the job of modern manager. The collection is framed by the concepts of Sustainable Value and Embedded Sustainability.
We define Sustainable Value as a dynamic state that occurs when a company creates ongoing value for its shareholders and stakeholders. By ‘doing good’ for society and the environment, the company does even better for its customers and shareholders than it otherwise would. The shift from shareholder value to Sustainable Value is the natural outcome of a new external environment characterized by declining natural resources, radical transparency, and rising expectations. Sustainable Value is not just a better environmental strategy; it is a response to a radically different market reality in which the economic, ecological, and social spheres are unified into a single integrated value creation space.
We define Embedded Sustainability as the incorporation of environmental, health, and social value into the core business with no trade-off in price or quality – in other words, with no social or green premium. As such, Embedded Sustainability represents a specific strategy for Sustainable Value creation.
The collection is envisioned as a comprehensive set of teaching material designed for the needs of executive education programs across functions and disciplines. While sustainability, Corporate Social Responsibility, and Environmental Management courses appear is prime focus of the collection, we see core management courses, such as strategy, marketing, leadership, and operations as prime targets for the content and spirit of the sustainability-related publications.
To meet the needs of such diverse audience, we invite your submissions for book proposals for the following subject areas (the exact titles to be determined in partnership with the authors):
Additional subjects and focus areas, relevant for the overall goals of the collection, will also be considered.
General Publisher Requirements
Business Expert Press is looking for applied, concise, executive-oriented books.
You are the expert and, as such, we encourage you to author with Business Expert Press to represent your particular area of expertise. Students and business people are asking for concise, reliable information that can be consumed in one or two sittings and is absolutely trustworthy in terms of accuracy, currency and actionability; that is they want to be able to put this new knowledge to use immediately.
Our readers are upper-level undergraduates, MBA students or business professionals; they are accomplished, engaged and busy. They have a huge appetite for knowledge, but want to consume it as quickly as possible.
Your topic of authorship for Business Expert Press will be a reflection of your expertise on a topic or technique that business students and practitioners need to know. Topics should be relevant to current practice and reflect established research findings. You may well have “converted” this knowledge into a more applied vein for teaching or work in business consulting and, if so, you have a head start. Imagine that a consultant or owner of a business has hired you for two hours to get them up to speed on your topic. What would you tell them and how would you communicate it? This should help frame the depth and breadth of your offering through Business Expert Press.
Because we are not a journal or textbook publisher, we will not ask you to remove all opinion from your work. We need you to produce academically reliable, instruction-oriented content that includes your insight and opinion. The target length of your book should be 32,000 to 70,000 words.
Book Proposal Requirements
