The GMAC Application Trends Survey is an annual survey of business school admissions offices around the world. It offers timely insights into factors shaping the candidate pipeline and its implications for admissions, recruitment, and marketing professionals in informing their future strategies and practices. The 2020 survey, set in the context of COVID-19, received responses from over 1,000 graduate management programs around the world.
The report explores application volume trends by program type and world region; applicant pool composition by gender, citizenship, and work experience; and expected changes in enrollment rates, acceptance rates, and program size.
Benefits of participating in the GMAC Application Trends Survey
Graduate business school programs that participate in the Survey will receive:
- Interactive data reports that enable you to explore the surveys question-by-question and filter the data by multiple variables
- Benchmark reports that allow you to compare your programs' survey results to those of your peer programs
To participate in the Survey please use our sign up form.
The Survey will be conducted this year between end July and mid-September.
For more information please contact: Sara Strafino, Senior Market Development Manager, Europe, GMAC, sstrafino@gmac.com .
To access the previous reports, webinar and resources (please note that GMAC market intelligence and research is free for graduate management institution, however you will need to create a profile to access some of the reports): www.gmac.com/market-intelligence-and-research/market-research/application-trends-survey