Participants from Austria, Croatia, Czech Republic, Estonia, Germany, Hungary, Kazakhstan, Lithuania, Netherlands, Poland, Russia, Slovenia, South Africa, Sweden, Switzerland, Ukraine and United Kingdom, came to learn from experienced international educators and deans, as well as to exchange experience and best practices related to the design, promotion and delivery of educational programs in universities and business schools.
This year we had 5 new institutions represented; Kaunas University of Technology, Lithuania, Itako BV from Netherlands, Corporate University of Russian Railways, Russia, Jönköping International Business School, Jönköping University from Sweden, Geneva Business School from Switzerland and University of Exeter Business School from United Kingdom. Since 2005 Program Management Seminar was attended by over 390 program managers, directors, and coordinators from more than 136 business schools and universities in 40 countries.
Run by faculty from IEDC-Bled School of Management (Slovenia), Bentley University (USA), Rotterdam School of Management, Erasmus University (the Netherlands) and CarringtonCrisp (United Kingdom), the Program Management Seminar dealt with a number of important topics, including understanding target markets, delivering outstanding customer service, managing the performance of program staff, dealing with participants and faculty, alumni relations, and other. It also contributed to understanding how to effectively respond to continuously changing customer needs while simultaneously taking care of institution’s own needs.
Dianne Bevelander, Professor of Management Education, Executive Director, Erasmus Centre for Women and Organizations, Rotterdam School of Management, Erasmus University, the Netherlands, together with Mike Page, Provost & Vice President for Academic Affairs, Bentley University, covered a number of topics, such as customer service, managing staff and faculty, networks and diversity, and led a lively discussion about the role of the program manager.
Danica Purg, President of IEDC-Bled School of Management and CEEMAN, talked about alumni relations and fund raising (together with Mike Page), as well as about ethical challenges program managers face. She stressed: “Program managers play many roles: representative, ambassador, quality control manager and customer complaints manager of the institution.”
Andrew Crisp, Co-founder of CarringtonCrisp, shared his experience and useful tips for business schools in regards of building international reputation through marketing and communications.
Ian Sutherland, Deputy Dean for Research and Director of PhD Studies at IEDC, has set the tone for the whole seminar with an interactive session on how to create an impactful learning environment, as well as joined the discussion about the role of a program manager.
Participants say:
A seminar that is both exciting and relevant to my current role as a program coordinator. Makes me realize that everyone in the room experiences the same issues and it is great to learn from each other in an engaging, inclusive and positive environment. Eva Murphy, Leeds University Business School, United Kingdom
The best experience of my life. Genevieve Fillis, University of Stellenbosch Business School , South Africa
The location, the team, the program engaged you from the minute you arrived. It was perfect - right down to the tiniest detail. Joanne Corlett, ESB Business School, Reutlingen University, Germany
Learn more at www.ceeman.org/pms