- WinChannel's Digital Gambit to Revitalize Rural China
Liman Zhao, Peter Moran, Daniel Han Ming Chng from China Europe International Business School, China (China)
First runner-up
- In the Uncertain World of Qontrac International: Navigating Through Family, Growth and Succession Management Challenge
Virginia Bodolica, Martin Spraggon and Diantha D'Costa from American University of Sharjah (UAE) and Mohammed bin Rashid School of Government (UAE)
Second runner-up
- Advantech: Evolution of Its IoT Ecosystem Strategy
Liman Zhao, Guo (Ginkgo) Bai and Zhenrong (Edison) Wang from China Europe International Business School (China)
Six more cases were shortlisted by the judges:
- Mitchell’s Brewery: Entrepreneurship Challenges in the South African Craft Beer Industry
Geoff Bick, Fezile Sidubi; Graduate School of Business, University of Cape Town (South Africa) - Silulo Ulutho Technologies: African Social Enterprise Driving Inclusive Business Practice
François Bonnici, Eckard Smuts, Sophia Campello Beckwith, Ncedisa Nkonyeni, Ella Scheepers; Graduate School of Business, University of Cape Town (South Africa) - Battling Dirty Toilets - Singapore's Final Frontier
Rosie Ching, Nicholas Jing Hui Lee; Singapore Management University (Singapore) - Napoleon in the Hamster Wheel: In the Labyrinth of Gendered Career Trajectories
Anastassiya Lipovka; Almaty Management University (Kazakhstan) - Trading “Derivatives Options Contracts”: The Associated Risk and Potential
Vipul Singh; National Insitute of Industrial Engineering (India) - Green Agrevolution Pvt. Ltd: Delivering 360° "Seed-to-Market" Solution
Aditya Sinha, Suresh Jha, Dr Amritesh; Indian Institute of Technology Ropar (India)
The judges commended the overall winners of the competition:
The WinChannel case study is an excellently written two-part case study, which focused on the fast-moving consumer good industry in China and the influence that has on the development of digital technologies. Both cases A and B have a very good discussion potential thanks to the available data and information. Case A includes a more general approach to the distribution channels and challenges of the Chinese market, while in case B we see an intent to respond to the problematics with the new technologies. The issues presented in the cases are very significant and decisions demand a high level of critical thinking. The case teaching note is very well written and gives excellent support to the lecturer.
Co-author of the winning case Peter Moran from China Europe International Business
School spoke to us about receiving this recognition:
Daniel, Liman, and I are honored to have our case, “WinChannel’s Digital Gambit to Revitalize Rural China”, recognized by the judges of the 2018 CEEMAN Case Writing Competition. Writing the case gave us a unique opportunity to explore and learn how rural China is being affected by advances in digital technology and their creative applications. It also let us consider how differences across the growing number of B2B ecommerce platforms can transform the viability of the multitude of players who make up China’s fast moving consumer goods industry’s traditional value chain. We hope this recognition by CEEMAN and Emerald will help others become more aware of the commercial challenges and opportunities that digital technologies present and to consider their impact on the development of rural areas in emerging market countries like China.
A total of 38 case studies by 87 authors from 17 countries were submitted for the competition, which was held for the 12th consecutive year in cooperation with Emerald Group Publishing. Case writing teams represented Canada, China, Hungary, India, Iran, Kazakhstan, Madagascar, Malaysia, Russia, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Ukraine, United Arab Emirates, and USA. All submitted case studies will be peer-reviewed for publication in Emerald’s Emerging Markets Case Studies Collection.
Emerald Emerging Markets Case Studies (EEMCS) is an online collection of peer-reviewed case studies focusing on authentic examples of organizational challenges within key global markets. Cases published in EEMCS are written by case writers working in or closely with rising economies. EEMCS was launched by Emerald in 2011 to respond to the increasing need from business educators and practitioners for quality-controlled teaching cases focusing on global rising economy markets.
CEEMAN promotes management education that helps stakeholders address the challenges of their specific environments and encourages and promotes the development of high-quality teaching case material about dynamic and emerging economics with its Case Writing Competition.
Given their similar goals of promoting the teaching of cases about emerging markets, the partnership between CEEMAN and Emerald is a natural collaboration that benefits management education and global business. To celebrate 12 years of successful cooperation and the 25
th anniversary of CEEMAN, Emerald and CEEMAN will offer CEEMAN members temporary free access to the winning cases of all 24 Case Writing Competitions. More information will follow in the upcoming months. We look forward to seeing many of this and past years’ cases from the Case Writing Competition successfully used in classrooms where regionally relevant cases can make a significant difference to teaching and learning.
The winners of the 2018 Case Writing Competition will receive a monetary prize, scholarships for CEEMAN’s flagship IMTA-International Management Teachers Academy, and a 12-month subscription to an Emerald journal of their choice. They will also attend the 26th CEEMAN Annual Conference on 19-21 September 2018 in Prague, Czech Republic to take part in the official award ceremony.
Information about the 25th Case Writing Competition will be published soon.