Participants developed their skills through practical training, applying the best creative techniques and offering successful solutions for case studies of real enterprises.
On 22 October, over 50 people attended an open lecture entitled "Imagineering the Art of Making Your Ideas Happen" by Masaaki Hasegawa, organized by BSK in cooperation with the European Business Association. The calligraphy master also met with students, faculty, and alumni of BSK, and delivered the Imagineering Workshop. The participants of the workshop performed interesting tasks under the speaker's guidance, which allowed them to learn how to activate their imagination. This was done using the power of the five senses, and by looking at the world from different points of view.
Mr. Hasegawa is an artist, speaker, author of three books on creativity, ambassador of the Modern Calligraphy Museum, and initiator of the "Connect People Through Art Beyond Borders" project. He described how one can learn to think in such a way so as to transform ideas into reality.
The core idea of the Creativity Days at BSK is to send a message to the business community that everything you can imagine can become reality. BSK continues the study of managerial creativity and invites colleagues from other countries to join the study.