What if sustainability was embedded into the DNA of your organization? How can you incorporate environmental, health and social value into its very core? What would it take to do so without trade-offs in price or quality — with no social or green premium?
Companies know how to meet the demands of shareholder value: years of managerial excellence testify to this achievement. Many also know how to create stakeholder value – through traditional approaches such as CSR and philanthropy which predictably lead to trade-offs and added costs. What remains elusive is discovering is how to meet both shareholder and stakeholder demands in the core business – without mediocrity and without compromise – creating value for the company that cannot be disentangled from the value it creates for society and the environment.
To answer the need for new, integrated approaches to managing social and environmental pressures, Embedded Sustainability offers a new way of thinking about strategy and change management, one that is vital for every sector of the economy – whether managers realize it or not.
Stuart L. Hart, S. C. Johnson Chair in Sustainable Global Enterprise, Cornell University and author of Capitalism at the Crossroad, speaks about this vital change in the following way: “Laszlo and Zhexembayeva show clearly that the defining characteristic of the successful 21st-century corporation will be its ability to embed sustainability in every fiber of its being. And, even more importantly, embedded sustainability will hold the key to future profit and value creation.”
Forthcoming Spring 2011.
Author: Chris Laszlo and Nadya Zhexembayeva
Publisher: Stanford University Press and Greenleaf Publishing
Language: English
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