Winners of the 25th CEEMAN & Emerald Case Writing Competition Revealed
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The 25th CEEMAN Case Writing Competition, organized for the thirteenth time in cooperation with Emerald Group Publishing, attracted 27 case study submissions written by 49 authors and co-authors from 11 countries (Australia, France, India, Indonesia, Pakistan, Russia, South Africa, Sweden, Turkey, United Arab Emirates, and the United States).

The judging panel consisted of Vladimir Nanut, MIB School of Management, Italy; Al Rosenbloom, Dominican University, USA; and Leif Sjoblom, IMD, Switzerland. The panel selected short-listed cases, reviewed them, and evaluated them based on the competition criteria.

The following cases were selected as the winners:

Overall winnerDrink The Duchess: Marketing Challenges and Opportunities Encountered when SMEs Internationalize by Geoff Bick and Fran Heathcote, University of Cape Town - Graduate School of Business, South Africa

“This is a great honor for the UCT Graduate School of Business, myself and Fran, and our Case Writing Centre, to be receiving this CEEMAN and Emerald case writing award, particularly in view of the international interest in the competition. It is also wonderful recognition of the work that Claire Barnardo, our Case Writing Centre manager, and others have done to establish the GSB Case Centre as a producer of high quality, internationally accredited cases, to promote the use of case teaching at business schools.”
Geoff Bick

"Learning and teaching should always be a fun experience, and we are firm believers that gin and tonic (even alcohol free gin and tonic) can make almost any experience more enjoyable. We couldn't be happier to spread this joy."
Fran Heathocote

First runner-upIt's Everybody's Business, Period. by Sadaf Taimoor and Mahnoor Hameed, NUST Business School, Pakistan 

“Ending up as the first runners up for this year’s CEEMAN Case writing competition is no less than a dream come true. I believe that my case study titled ‘It’s Everybody’s Business, Period’ will speak volumes about the issues that women in Pakistan face even in this age and time. Hailing from a small town in Kashmir I have personally experienced these problems and am glad that CEEMAN and Emerald provided me a platform from which I not only showcased my talents but also got a chance to tell a little about my country and its people to the world. I hope that this case study will prove to be a driver of change in years to come as we work towards the eradication of menstrual hygiene problems in developing nations.”
Sadaf Taimoor

“To know that my work holds merit and my contribution is worthy enough to be chosen as one of the winning scripts is an immense privilege and pleasure. It brings me great joy that people around the world will learn about Pakistan and some aspects of its market.”
Mahnoor Hameed

Second runner-upUnited to Innovate: Grameen Veolia Water by Anne-Claire Pache and Kevin Andre, ESSEC Business School, France

"We would like to express all our gratitude to CEEMAN and Emerald for this reward. It is a wonderful way to honor Grameen Veolia Water's initiative and shine a light on our pedagogical work and values at ESSEC Business School. We hope this case will inspire students from all over the world and give them a taste of how social business can impact society for the better."
Anne-Claire Pache and Kevin Andre

The winners will be receive monetary prizes from Emerald, publication of the case in Emerald Emerging Markets Case Studies, and full/partial scholarships for CEEMAN’s International Management Teachers Academy-IMTA, as well as free participation at the 27th CEEMAN Annual Conference in Wrocław, Poland on 25-27 September 2019 where they will receive their awards.


For more information on the Competition, please visit
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