The CEEMAN community is invited to collaborate on an initiative to integrate sustainability and the United Nations Sustainable Development Goals (SDGs) into business education. This initiative, inspired by Brendan Duprey PhD, Director of SKRI at Narxoz University, aims to align with global educational reforms. The goal is to seamlessly incorporate sustainability principles into higher education curricula. The proposed approach includes research review, policy integration, capacity building, teacher training, resource development, and evaluation.