I wish to express my gratitude to  CEEMAN for this recognition [which] belongs not only to me, but also to all collaborators in Estonian Business School and other schools and research institutions.
Ruth Alas,
Estonian Business School, Estonia

CEEMAN Case Writing Competition

26th CEEMAN & Emerald Case Writing Competition winners are announced!


The 26th CEEMAN/Emerald case writing competition winners are:

  • Winner: Biotronik: Bypassing the commodity trap of medical devices in South African healthcare, Geoff Bick and Stephanie Barden, University of Cape Town, Graduate School of Business, South Africa
  • First runner-up: Peebuddy: Ladies, It’s Time to Stand-Up, Neena Sondhi, International Management Institute, New Delhi and Rituparna Basu, International Management Institute, Kolkata, India
  • Second runner-up: Sustainable growth in times of crisis: L'Oréal Russia, Daniil Muravskii, Snezhana Muravskaia, Elena Romanova, and Valeria  Kudinova, IBS-Moscow, RANEPA, Russia
Emerlad Publishing Logo

The aim of the CEEMAN & Emerald Case Writing Competition is to encourage and promote the development of high-quality teaching case material relevant for the realities of dynamic and emerging economies, and at the same time to promote the development of case-writing capabilities in those countries. Since its launch in the 1990s, the Case Writing Competition has amassed close to 600 cases from 80 countries, and it is with pleasure that we observe what an impact they have had on management education that strives to be relevant to its environments and stakeholders.

In the spirit of a fully inclusive competition, global submissions are encouraged. As the co-organizers, Emerald Group Publishing will support global exposure of the submitted high-quality cases through a direct link with Emerald Emerging Markets Case Studies  (EMCS), a growing collection of around 700 case studies with teaching notes. All case submissions will be considered for international publication in EMCS.

The total CEEMAN/Emerald award prize pool is worth over €10,000, including €4,000 prize money. Prizes are awarded to the overall winner and two runners-up.

We are pleased to offer feedback to authors of cases submitted to this competition early. If you submit your case before 19th of April, you will receive some feedback from the judges of the competition, and be able to revise and resubmit your case before June 7th for final judging. Please note the early feedback will be brief, general comments on the focus of your case/teaching notes that will help you improve for the competition and is not full double blind peer review. You will receive in depth feedback once your case is submitted for peer review in EMCS.

Webinar on writing teaching cases: Thursday, 13 February 2020, 12:00 PM - 1:00 PM CET

Early case submission deadline: 19 April 2020

Case submission deadline: extended to 7 June 2020

Announcement of winners: end of July / early August 2020

Award ceremony: winners will be announced during the online CEEMAN Annual Meeting on Thursday, 24 September 2020 and will receive their certificates by post. 

Compulsory submission criteria

  • Cases should have a developing and emerging markets focus (Central and Eastern Europe, Latin America, Africa, Asia, Oceania and Middle East).
  • All cases should be teaching cases based on a real situation in a real company, with a clear decision-making situation, and prepared in accordance with case writing guidelines provided in the instructional materials below.
  • Academic (research) cases will not be accepted for evaluation by the jury.
  • Case studies submitted should not have been published before in their current or substantially similar form, or be under consideration for publication in any ISSN/ISBN-registered publication or with any other case center.
  • By entering the competition you are committing to publishing your paper in EMCS on an exclusive basis, subject to successful peer review.
  • All case studies must be accompanied by a consent to publish release form which has been completed and signed by the management of the company or individuals included in the case.

Submitting your case

Entries should be submitted to the CEEMAN 2020 Special Issue at https://mc.manuscriptcentral.com/eemcs.

All cases must be prepared in accordance with the EMCS Author Guidelines. Page two of the guidelines contains instructions on submitting through ScholarOne Manuscripts.

The following documents must be submitted:

  1. Case title page
  2. Case
  3. Case teaching note
  4. Case release document from the management of the company or individuals included in the case (see Consent to publish form)

Please note

  • Permissions documentation must be supplied for any content that is not of the author’s own making, including tables and figures from other sources. Please read Emerald’s permissions guidelines http://www.emeraldgrouppublishing.com/authors/writing/permissions.htm
  • Full Harvard-style referencing must be used for secondary data sources
  • Cases will be automatically entered into the peer review process. Selected cases will be published in Emerald Emerging Markets Case Studies [EEMCS] collection [ISSN 2045-0621]. By submitting your case to the competition you are agreeing to have your case published in EMCS and complete a minimum of 2 rounds of review if required. Please note that the cash prizes are only paid upon publication of the cases (or at the conclusion of the second revision stage if not published earlier) and cases cannot be submitted for publication elsewhere while being considered by EMCS.


Emerald reserves the right to publish the cases submitted for the competition. If the editorial team of the Emerald Emerging Markets Case Studies collection would like to publish a case submission, the editor will contact the author with an offer to do so.

By submitting your case study to the competition you are agreeing to have your case published in EMCS and complete a minimum of 2 rounds of review if required. If Emerald decides not to publish the case, Emerald will waive its first claim to publication and the authors will be free to submit their case to another publication.

In the event of publication, authors will retain the academic freedom to contribute to the wider distribution and readership of their work. This includes the right to use their work as part of their own teaching. The rights retained by the author are explained fully in the Emerald Authors' Charter


Guidance materials for authors

  1. Author Guidelines
  2. Tips on preparing and submitting case studies
  3. Competition evaluation checklist
  4. Guildines for writing a teaching note


The value of the total prize pool is over €10,000, which will be distributed as follows:

The overall winner will be awarded:

The first runner-up will be awarded:

The second runner-up will be awarded:

Depending on the quality and number of submissions, additional awards may be bestowed in different categories. If a winning case has more than one author, the prize will be split among the co-authors (the prize may be subject to local taxes). Full evaluations from the competition’s judging panel will be made available to authors upon request.


I have recently prepared a suitable teaching case which will be available in open access. Can I submit this case for the CEEMAN Case Writing Competition?

Please note that submitted case studies should not have been published before in their current or substantially similar form. Neither should they be under consideration for publication in any ISSN/ISBN-registered publication or with any other case center.

Can my case be based on secondary sources such as newspaper articles, online news sources, etc.?

While participants are not barred from submitting teaching case material based on secondary sources, cases that are the result of the author's own research is strongly favoured by CEEMAN and members of the Competition’s jury as the aim of this competition is to gather particularly immersive and authentic teaching cases. Cases based on primary sources may have an advantage in the evaluation process.

Do I have to be associated with a higher education institution to be eligible for the competition? Can I submit my case as a private entrepreneur or is the competition only meant for academic professors?

There are no restrictions when it comes to who can submit their work to the Case Writing Competition. However, there are several criteria that the case itself needs to meet in order for it to be considered for the competition.

Do I need to provide a company consent to publish release form if the company name is disguised and some facts in the case are changed?

Cases are often written in such a way that the names of the involved individuals and the actual company are disguised. Typically, this is handled with a footnote early on in the case that says something to the effect that the case is based on a real company, that the names were changed at the company’s request or that the names are fictionalized. Sometimes financial data is changed, similarly at the request of the company. Typically, there is a note on the financial statements that says that the financials have been adapted at company request, yet all key relationships remain the same.  Most cases have some degree of reorganization to highlight the key issue(s) in the case.

However, even if the name of the company will not be publicly tied to the teaching case, the company still needs to sign the release form, acknowledging that it has agreed to have the case researcher develop the case and it is based on true information. The real identity of the company will only be known to the case judges and the administrator of the competition, who will keep this information in strict confidence.

Is it alright to submit a fictional case based on a compilation on various information sources?

In essence, a composite breaks the underlying premise that the cases submitted to the CEEMAN & Emerald Case Writing Competition is a description of reality (a real situation that a real company is facing or has faced in the past). Such cases will therefore not be considered by the jury.

I have a question related to writing style, case structure, the tone of the case, teaching notes etc.

Please consult the Case Evaluation Checklist. It covers a range of questions related to these matters.

If you wish to know more about teaching notes in particular, we recommend you also review the Competition’s official guide on how to write a teaching note. Among other things, it lists a set of common mistakes that will help you prepare an applicable and useful teaching note.

If none of the questions listed here address your concerns, please contact us at ziva.zmavc@ceeman.org.


Živa Žmavc Thongvanh CEEMAN Project Manager
+386 4 57 92 518
Gabi RundlePublisher at Emerald