“Codezin: Braving the Startup Storm” wins the 23rd CEEMAN Case Writing Competition
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23rd CEEMAN Case Writing Competition, organized for the tenth time in cooperation with Emerald Group Publishing, attracted sixty-six case study submissions written by 126 authors and co-authors from 25 countries (Albania, Bosnia and Herzegovina, Brazil, Chile, China, Ethiopia, France, Hong Kong, Hungary, India, Kenya, Lithuania, Malaysia, Pakistan, Philippines, Russia, Saudi Arabia, Singapore, South Africa, Sri Lanka, Sweden, Switzerland, Uganda, United Arab Emirates, and Vietnam). Among the case authors are two IMTA alumni and ten authors come from CEEMAN member schools.

The judging panel consisted of Vladimir Nanut of the MIB School of Management, Italy; Al Rosenbloom of the Dominican University in the USA, and Leif Sjoblom of IMD, Switzerland. The panel selected short-listed cases, reviewed them, and evaluated them on the basis of the competition criteria.

The winning case study of the 2017 competition is Codezin: Braving the Startup Storm, written by Mr. Gaurav Gupta, Indian Institute of Management Calcutta, Mr. Shounak Pal and Dr. Indranil Biswas, from Indian Institute of Management Lucknow, India. The judges' evaluation is: “Case describes an Indian IT start-up company facing decisions about how to grow and whether it has a sustainable competitive advantage when its operating environment drastically changes.  Case narrative is well-written and the case unfolds as a drama, with various twists and turns.  Readers are drawn into the case.  Teaching Note is superb, iIt combines references to the case itself, while also providing new exhibits which further the discussion. Case questions require students to apply theory in the context of the case. Questions require critical thinking, not just careful reading. Teaching Note includes data from classroom testing and describes changes made due to student feedback. A really excellent case and teaching note.

The winning team, Mr. Gaurav Gupta, Mr. Shounak Pal and Dr. Indranil Biswas, comment their achievement: Winning this award is indeed a great news for us. While we had a lot of confidence on the contribution from this case study, we have gained a lot of confidence from this achievement and are delighted to know that our work has been accepted by the wider academic community. We thank CEEMAN, Emerald and the whole reviewing team for their efforts.    

The first runner-up of the competition was a case study written by Prof. Allan K. K. Chan and Dr. Caleb Chen from Hong Kong Baptist University, Hong Kong titled From Asia to Africa: The International Expansion of Hon Chuan Enterprise.

The third place went to Prof. Andrea Santiago and Prof. Fernando Martin Roxas from Asian Institute of Management, Philippines for their case study Smokey Tours: The Other Side of Manila.

The value of the total prize pool is over 10,000 euros with monetary awards and scholarships for attending CEEMAN’s IMTA-International Management Teachers Academy in Bled for the first three places in the competition, as well as a 12-month free subscription to an Emerald journal for the top-10 case authors.

Besides the three, these are the case studies that made it among the best ranked cases of this year’s competition:

  • African Bank Investment Ltd (ABIL): A South African Corporate Governance Failure written by Stephanie Giamporcaro, Matthew Marrian and Claire Barnardo from Graduate School of Business University of Cape Town, South Africa         
  • In the Shiny World of Diamonds and Jewelry: All that Glitters is Not Gold! written by Ara Azizbekyan, Martin Spraggon, and Virginia Bodolica from American University of Sharjah, United Arab Emirates
  • Environmental Upgrading of an Apparel Firm in Bangladesh: A Case Study of VIYELLATEX written by Amira Khattak and Young-Eun Park from Prince Sultan University, Saudi Arabia
  • Abbyy: The Digitization Of Language And Text written by Andrey Shapenko and Vladimir Korovkin from Moscow School of Management SKOLKOVO, Russia and Leleux, Benoit, International Institute for Management Development, Switzerland 
  • Cervejaria Noi: Brewing a Go-To-Market Strategy written by Victor Almeida from UFRJ - The Federal University of Rio de Janeiro and Flavia Freitas, João Ricardo Lopes, Kateline Daltoé, and Paulo Mauro from Universidade Federal do Rio de Janeiro Instituto COPPEAD de Administracao, Brazil                                          
  • Historical Investment at the Budapest Zoo, written by Zoltan Bakonyi, Horváth & Partners Management Consultants, Hungary 
  • Transcendence International Services: Organizational Politics written by Shubhra Hajela, Independent consultant and Charu Palni, Tata institute of Social Sciences Hyderabad, India.    

The authors of the winning case are invited to the 25th CEEMAN Annual Conference in Hangzhou, China, on 20-22 September 2017, to receive the award personally. In addition, all case submissions will be considered for publication in the Emerald Emerging Markets Case Studies collection, which will further increase the international reputation and visibility, not only of the case writers, but also of their institutions.

For more information on the CEEMAN Case Writing Competition and past winners, please visit

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