Professors and students of Almaty Management University investigated the impact of information of political and social significance on people. We analyzed the opinions and feelings of citizens based on neurobiological research. According to the scientist, the January events became the reason for the study.
Aiman Kazybayeva PhD, Head of the Neuromarketing and Neuromanagement Laboratory at AlmaU, spoke about this study. According to her, this study is based on an interview with the well-known journalist Armanzhan Baitasov with the ex-mayor of Almaty Bakytzhan Sagintayev and information about the appointment of Yerbolat Dosaev as the new akim of Almaty, published on one of the domestic TV channels. Professor Emerita Madina Smykova and students Madina Dushanova and Dastan Keldibekov took part in the study.
“In this study, first of all, we paid attention to determining the feelings of Almaty residents about the January events,” says Aiman Kazybayeva. - January of this year did not leave any Kazakhstani indifferent. During the experiment, we sought to determine how this event affected Almaty residents, including, for example, how respondents perceived this event and rated it depending on gender and age. The study was conducted on the basis of face reading technology. This is a technology that allows you to determine the emotion of the research participant and determine how active he was in that emotional situation.