Sir Mills gave a lecture to the IEDC MBA participants as part of the Arts and Leadership program. His first in the series of lectures was on the “History of Festivals and Festival Making”. He started his lecture with a wonderful quotation from French philosopher Maurice Merleau-Ponty: "Just as places are sensed, senses are placed". Throughout the lecture, he described the importance of the relationship between the setting and the substance that exists at the core of a true festival experience. He once again pointed out that art can contribute to the education of managers and leaders.
Prof. Danica Purg named Sir Jonathan Mills visiting professor at IEDC-Bled School of Management.