RFID is an electronic tag operated based on a radio identification system. This solution has been implemented in stores of the flagship Reserved brand owned by a Polish clothing company. It is based on proprietary software developed from scratch by the IT team LPP, a company from the Pomerania region. The tag is used for remote product identification which facilitates full and precise control over a single clothing item at each stage of product life cycle starting from dispatch from a manufacturing plant through a distribution centre to store supplies and product availability in the shopping area. The project’s main goal was to improve store operating efficiency, increase product availability in stores and, consequently, to increase sales.
Thus far, the implementation of RFID technology in LPP was the quickest in the world, which gave the company the possibility of managing goods effectively and developing omnichannel sales. The project was a big challenge in many aspects. It required proper adaptation of the distribution centre and 367 on-site stores in 12 countries. The said venture required also a specialist training programme to be implemented, which engaged almost 10,000 store employees and 500 clothing suppliers. The additional challenge was the tagging of over 200 mln clothing items sold by LPP yearly.
The key factor of the project’s business success was the creation of a team consisting of several dozens of RFID trainers who, in each store, for several weeks, trained the staff in new processes, RFID technology and the way of using the application as the project had required changes in the majority of store processes. »One of the goals I recognised in the strategy was building a positive team atmosphere to enhance work speed and quality. Everyone believed that they participate in creating something big. Each person was important. That was another success factor the effects of which surpassed what we had originally assumed« - said Owczarek.
Digital Excellence Awards is a competition aimed at distinguishing leaders of digital transformation and honouring companies which, by virtue of digital transformation, have implemented a new business model to make their organisations more effective and more innovative.
More at https://mba.pg.edu.pl/success-story-2-how-to-achieve-digital-excellence-a-business-recipe-by-katarzyna-owczarek/