Two New Master’s Programs Launched at Pforzheim Business School
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Two new Master’s programs have been launched at Pforzheim Business School. With approximately 6,200 students, Pforzheim University is one of the largest universities for applied sciences in the German state of Baden-Wuerttemberg.

The combination of its three faculties – Business School, School of Design, and School of Engineering - makes the university unique. Pforzheim Business School is certified by the Association to Advance Collegiate Schools of Business (AACSB International). At the moment, 14 Bachelor’s and 12 Master’s and MBA programs in Business and Business Law are offered.

From this winter semester on, there are two new Master’s programs at Pforzheim Business School. The Business School introduces "Marketing Intelligence" (MMI) and the part-time course "Strategic Innovation Management" (MSIM), both taught in German.

The Master of Science in Marketing Intelligence qualifies for senior positions and expert functions in a data-oriented marketing environment. In three semesters, students gain competencies in marketing, general management, and consumer psychology, as well as a deep understanding of data handling. For admission to MMI, a first university degree in one of the following major fields of study is required: business, economics, business psychology, or communication science. A special feature of the new interdisciplinary program are numerous different course options, which allow the students to actively form their study profile. To enhance the international focus of Pforzheim Business School, MMI students have the possibility to spend one semester abroad during the course of studies.

The second new Master’s program is Strategic Innovation Management (MA), a part-time graduate program. It is based on a modular system which helps students to determine the duration of their studies individually. Depending on how many modules the students want to take per semester, the Master’s degree can be obtained in three to six semesters. The program is designed for executives and junior executives with a first university degree and a minimum of one year professional experience. MSIM graduates will be qualified to pursue their careers in classical corporate functions such as research and development, procurement, or logistics. Cross-sectional areas like change, innovation, technology, and quality management are further professional fields that the MSIM prepares its students for.

In February 2018, Marketing Intelligence and Strategic Innovation Management were both successfully accredited by AQAS (Agency for Quality Assurance) e.V., an independent organization focused on institutional accreditation in Germany.

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