For more than a decade, the GMAC Prospective Students Survey has provided the graduate business schools with critical insights into the decision-making processes of people currently considering applying to a graduate management education (GME) program. Its questions – covering a diverse range of topics that impact prospective students’ application and enrollment decisions – provide school professionals with timely, relevant, and reliable market intelligence to inform how they engage with candidates to build their incoming classes.
This year’s Summary Report continues to explore trends in the candidate pipeline, program preferences, and career goals. It also focuses on new questions added to to give graduate business schools more insights into the motivations and social conscience of prospective students. How are first-generation candidates uniquely navigating their GME journey? Are candidates more motivated to pursue GME to build their inner life or seek more traditional outcomes like greater salaries or career advancement? How do prospective students expect business schools and future employers to engage with the political and social challenges of our complex and interconnected world?
More info at: https://www.gmac.com/market-intelligence-and-research/market-research/mbacom-prospective-students-survey