This textbook will familiarize students in economics and business with the basic principles, techniques, and applications of applied statistics, statistical testing, and multivariate data analysis. Drawing on practical examples from the business world, it demonstrates the methods of univariate, bivariate, and multivariate statistical analysis. Accordingly, it addresses all topics typically covered in university courses on statistics and advanced applied data analysis. In addition, it discusses the related use of Excel, SPSS, and Stata.
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Prof. Dr. Thomas Cleff is Dean of the Business School, HS PF Pforzheim University .In 2000, Thomas Cleff was appointed Professor of Quantitative Methods for Business and Economics at Pforzheim University. He holds degrees in Economics and Management Science from Pantheon-Sorbonne University in Paris (France) and the University of Wuppertal (Germany), and earned his doctoral degree at the University of Wuppertal (Germany). He was a senior researcher at the Centre for European Economic Research (ZEW) in Mannheim from 1997 to 2000. Since joining Pforzheim University, Thomas Cleff has fulfilled various roles: he spearheaded the development of an international double-degree programme, was elected vice dean in 2012 and is dean of the Business School Pforzheim since 2014. Besides, he is an expert in international accreditation and partnership programmes between institutions of higher education. In 2013 he became a board member of the Network of International Business and Economics Schools (NIBES) and has been its Secretary General since 2019. Between 2016 and 2019 he served on the AACSB Initial Accreditation Committee (IAC-z) and on the Board of the AACSB European Affinity Group. Since 2020 he serves for another term on AACSB's Initial Accreditation Committee (IAC-y). As a member of various AACSB Peer Review Teams, he is and has been involved in the (re-)accreditation of many universities worldwide. Since 2014 he is a member of the International Advisory Board of the Education Quality Accreditation Agency (EQUAA), a South American association. In 2019 he was named a member of the International Academic Council of the School of Management at the National Taiwan University of Science and Technology. On several occasions he has served as a visiting professor at universities outside of Germany. His main research interests are international marketing research, brand research, innovation research and industry studies. Between 2000 and 2018 he was research associate at the Centre for European Economic Research (ZEW), where he carried out a part of his research.