The research examined awareness, prospects and constraints of sustainable marketing mix development (SMD) from the perspective of Poland’s high-energy consumer goods (HECG), i.e., confectionery products, as an example of the Polish food industry.
The direct link to the research paper which is freely available: https://doi.org/10.3390/en14248437
Pawel Tadeusz Kazibudzki is an Adjunct Professor in Opole University of Technology (PL) and Visiting Professor at L’Universite Internationale Jean-Paul II de Bafang (Cameroon). He is an M.B.A. graduate of Maastricht School of Management in the Netherlands and holds a doctoral degree in Quality and Management Sciences (D.Sc.) with a focus on competence modeling through Simulation-Aided Gaming. Pawel Tadeusz is a member of the International Association of Engineers (Hong Kong), International Society on Multiple Criteria Decision Making (USA), and Polish Mathematical Society. He is an author of research papers devoted mainly to the improvement of consistency measurement and the quality of the derivation of priorities in pair- wise-comparison-based problems. He publishes in various prestigious academic journals; e.g., PLoS ONE (Public Library of Science), Annals of Operation Research (Springer), Entropy (MDPI), Journal of Economics and Management (E&M), Modeling and Simulation in Engineering (Hindawi), Advances in Operations Research (Hindawi), Journal of Applied Mathematics and Computational Mechanics (CUT), Scientific Papers of the University of Pardubice.
