The Customer Copernicus
Publication source:
  • Members
We are glad to share the latest book co-authored by CEEMAN Board member Seán Meehan, Martin Hilti Professor of Marketing and Change Management at IMD Business School in Lausanne, Switzerland.

Seán Meehan and Charlie Dawson are leading global voices on customer-led business. Their new book is based on more than 20 years’ research and practice with organisations tackling customer-led challenges and achieving customer-led success.

Using real-world examples, the book ‘guides readers through what it takes to become, AND to remain, a customer-led organisation, revealing:

  • How being customer-led leads to market leadership and growth well beyond a sector
  • Why establishing customer-led shared beliefs about what success is and how it’s achieved is critical, and how to go about it
  • What the journey from conventional self-interest to extraordinary customer-led success looks like, stage by stage, with multiple examples
  • The inevitability of, eventually, losing customer-led beliefs and how to protect them so they last for as long as possible.

‘For those who want to turn the prevailing “inside-out” view in companies to “outside-in” and ensure long-term success.’
Paul Polman, co-founder, Imagine and former CEO, Unilever

‘The most inspiring and impressive entrepreneurs and founders I know believe unconditionally in putting customers and the frontline first. The Customer Copernicus is really refreshing and hugely important, especially today – it ought to be on the desk of every CEO!’
Kim Fausing, President and CEO, Danfoss

‘The definitive book on how to build, nurture, and sustain a customer-led organisation. Dawson and Meehan show how firms through shared beliefs, systems, processes, and engrained customer obsession make it “how things are always done around here.”’
Bernie Jaworski, Peter F. Drucker Chair in Management and the Liberal Arts, Drucker School of Management

Learn more about the book, and watch a short video by its authors at