To identify the variation in prospective students’ core qualities and considerations, GMAC partnered with Hanover Research to conduct a survey of 10,000 respondents in 21 countries. Ultimately, the analysis revealed eight well-defined, mutually exclusive segments of candidates with some degree of interest in GME.
Quick Facts:
• Social Impact Champions want to contribute positively to society.
• Aspiring Entrepreneurs want to own their own business.
• Family-Focused Achievers want to support their family and make them proud.
• Wealth Builders want to earn more money.
• Career Advancers want career options and technical skills.
• Career Agnostics want to figure out their ideal career.
• Global Careerists want to study and work abroad.
• Lifelong Learners want personal growth and development through digital means.
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