It was a great opportunity to take part in this CEEMAN program, during which I gained knowledge from the faculty but also from the participants. I will certainly recommend it to members of INSEAD. This should become a reference program on these specific topics.
Leslie Marchin,
INSEAD, France

Program Management Seminar

Bled, Slovenia


Described by the Financial Times as the program for "the infantry that wins the war", the seminar is aimed at developing operational excellence in business schools and management development institutions and has educated so far over 500 participants from 162 institutions in 41 countries of Europe, Asia, and Africa.

This unique seminar is aimed at program managers in charge of delivery of educational programs. They will improve their skills related to the promotion and delivery of educational programs and learn about best practices in initiating, developing, organizing, coordinating and streamlining program management processes and methodologies.

See the list of alumni institutions, that have entrusted us with developing their program management staff.

Download the Program Management Seminar brochure


The Program Management Seminar is an intensive and highly interactive three-day program designed to make Program and Project Managers more effective in handling their increasingly demanding and complex responsibilities. Class sessions include briefings by experts, group discussions, and case analyses of problems faced by Program Managers.

Topics to be covered include:

  • The role of the program manager in program delivery;
  • Building a positive learning environment;
  • Understanding target markets;
  • Delivering high levels of customer satisfaction;
  • How to decide on marketing investments to increase enrolments;
  • Admissions systems;
  • Post-program activities;
  • Managing alumni relations;
  • Managing the performance of program staff;
  • Hiring program management staff;
  • Dealing with difficult participants;
  • Managing faculty;
  • Handling ethical dilemmas in the program manager role.


Program faculty includes a high-profile team of experienced practitioners of business education:

Paul MatthyssensAcademic Director of the Master in Global Management at Antwerp Management School, Belgium
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Rudy MartensChairman of the Department of Management at University of Antwerp, Belgium
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Danica Purg President of CEEMAN and IEDC-Bled School of Management, Slovenia
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Andrew CrispFounding partner of CarringtonCrisp, UK
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Alenka Braček LalićCEEMAN IQA Director and Vice Dean for Research, IEDC-Bled School of Management, Slovenia
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Nenad Filipovic
Nenad FilipovićDirector of Executive Education, IEDC-Bled School of Management, Slovenia
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Guest speaker

Iztok SeljakManaging Director of Hidria Holding d.o.o., Slovenia
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Early bird fee - before 31 December

  • EUR 800 for CEEMAN institutional members
  • EUR 850 for exchange and individual members
  • EUR 990 for non-members

After 31 December

  • EUR 900 for CEEMAN institutional members
  • EUR 950 for exchange and individual members
  • EUR 1100 for non-members

In some cases, 22% VAT might apply depending on the legal status of the applicant's institution.

The fee is covering all materials, coffee breaks and lunches. Please note that the fee does not include travel or accommodation expenses.

Participants from organizations with a valid Erasmus Charter are eligible for ERASMUS+ Grant Support for the Mobility of Staff as all CEEMAN programs are hosted by IEDC Bled School of Management.

Special scholarships are available for participants from Latin America and Africa.


Nearest airports
Ljubljana International Airport Jože Pučnik (Brnik) is situated 37 km southeast of Bled (about 20-25 minutes drive). It is connected with all major European cities and airports. The Slovene national air carrier is Adria Airways. For intercontinental flights we recommend a connecting flight via Frankfurt, Munich, Zurich, Vienna, London or Paris. Transfer from/to Ljubljana airport can be booked through CEEMAN Office.

Other neighboring international airports are in:


A range of hotels in Bled, a unique tourist destination, is available within walking distance from the venue. Suggestions on accommodation can be provided by CEEMAN.



In order to benefit most from the program, prior experience in program management and a good working knowledge of English is recommended.



Živa Žmavc Thongvanh Project Manager
+386 4 57 92 518