We are pleased to announce the international Cross-Cultural Business Conference 2022 at the University of Applied Sciences Upper Austria in Steyr for the 11th time. The conference provides a platform for lecturers, researchers and practitioners to enhance their knowledge and discuss latest developments in the fields of management, business and higher education as well as innovation.
This conference will predominantly focus on key management subjects of the study programme Global Sales and Marketing by taking a closer look at encounters in an intercultural environment. Authors are encouraged to prepare and submit papers for the following sessions:
Intercultural or International Perspectives in:
- Session A: Global Business and Export Management
- Session B: Marketing, Sales and Service Management
- Session C: Higher Education Research, Teaching and Learning
- Session D: Innovation and Entrepreneurship
- Session E: Human Resource Management
Author Guidelines & Submission
Please register online HERE. There, you will be asked to indicate the session you would like to participate in and to provide an extended abstract of max. 300 words by December 15th, 2021. As for the format of the abstract, please stick to the abstract template , which you can download HERE.
The University of Applied Sciences in Steyr is committed to the AMA citation style, by the American Marketing Association. Please follow this citation style in your submitted paper: AMA citation style PDF
Both the double-blind review process and full paper (5 – 10 pages) submission will be done online. As for the format of the paper, please stick to the template, which you can download HERE. Full paper submission will be due by February 14th, 2022.
After completion of the double-blind review process, authors will be informed about acceptance, rejection or suggested modifications. Accepted papers by participants who have presented their paper at the conference and who have paid their participation fee timely will be published in the conference proceedings with ISBN number (Proceedings 2022 - Cross-Cultural Business Conference).
The conference's partnership with the journal “Marketing Science and Inspirations” gives authors the opportunity to be published in a renowned journal: www.mins.sk
Important Dates & Deadlines - Abstract Submission: December 15th 2021
- Full Paper Upload: February 14th 2022
- Full Paper Review Notification: March 21th 2022
- Registration & Payment Presenters/ Authors: April 19th 2022
- International Teaching Days: May 9th - 10th 2022
- International Fair: May 11th 2022
- Cross-Cultural Business Conference: May 12th – 13th 2022
Further Information
Access all information and required files at
www.fh-ooe.at/ccbc2022 or contact our CCBC - team via cc-conference@fh-steyr.at.