The Neuromarketing and Neuromanagement Laboratory is pleased to announce that we will be conducting a research study in the field of neuromarketing that incorporates eye-tracking technology to examine the reaction of students to different syllabuses. The results of this study will be presented at the 31st CEEMAN Annual Conference, which is focused on the theme of "Leadership for a Sustainable World" that will be held on 20-22 September 2023. The laboratory is inviting interested researchers to participate in this study.
The study will focus on examining eye movements while students view different syllabuses and how these movements relate to the level of attention and engagement. Advanced eye-tracking technology will be used to measure eye movements.
To be eligible to participate in this study, participants must have a syllabus that falls under the United Nations' Sustainable Development Goals (SDGs). Interested researchers are requested to send their syllabus along with a brief statement explaining why they are interested in this research.
Participation in this study will provide researchers with the opportunity to contribute to the advancement of knowledge in the field of neuromarketing and gain valuable experience in conducting research using cutting-edge eye-tracking techniques. In addition, participants will receive a copy of the study findings and have the opportunity to co-author any resulting publications.
If interested in participating in this exciting research study, researchers are requested to upload your syllabus and statement of interest to https://drive.google.com/drive/folders/1QUBfm0eaW4nHD3RmFFuvo1sBd-p1SA03?usp=sharing or by scanning the QR code below by 16 June 2023.
The Neuromarketing and Neuromanagement Laboratory looks forward to hearing from interested researchers and thanks them for their consideration.
Sincerely,
Dean of School of Management
Aiman KAZYBAYEVA