As geopolitical dynamics continue to reshape candidate preferences and application patterns, your input is more important than ever. GMAC invites all graduate business school programmes to participate in the 2025 Application Trends Survey—a key initiative to better understand how global events are influencing the graduate management education (GME) pipeline.
By contributing to our Survey, you help us build and share with the GME community a comprehensive, global picture of how the landscape is shifting—from changes in regional application volume and delivery formats to evolving student motivations and financial considerations. You can view last year’s Survey here. I will also have the pleasure to share some insights from this and other GMAC reports during the CEEMAN Annual Conference in Durres, which I hope you will attend.
Why Your Participation Matters
To truly capture the nuances of a fast-changing global environment, we need participation from a broad range of institutions and programme types across all global regions. We would really appreciate the support from CEEMAN member schools.
This year’s survey includes:
- The impact of geopolitical developments on student mobility and international interest
- The use of artificial intelligence (AI) in classrooms and application processes
- Shifts in demand for non-degree and alternative credential offerings
- Changes in financial assistance models for incoming students
Exclusive Benefits for Participants
Programmess that participate in the survey gain exclusive early access to:
- Interactive data dashboards that allow you to explore results question-by-question, with customizable filters
- Benchmarking tools to compare your program's performance with that of peer institutions
Share in the Knowledge
Findings from the survey will be made freely available through the Application Trends Survey Report, Deans Summary and Infographic and will be shared at key industry conferences and events, contributing to sector-wide discussions and helping schools collectively adapt to global trends.
👉 Sign up now at gmac.com/surveysignup to participate in this year’s Application Trends Survey.