I found the case writing module a really developmental experience facilitated especially by the excellent teaching of Derek and Jim, the efficiency of the admin staff, and, of course, by the high level of friendly, yet challenging and insightful, discussion and debate between the course members.
Kevin Kane,
Salford University, UK

IMTA Module on Case Writing


The objectives of the Case Writing module are:

  • To develop individual faculty case writing skills
  • To produce world-class case material with new insights for management
  • To allow CEEMAN faculty and its member institutions to become even more relevant to their customers by leading the way in understanding customer issues and challenges

The module relies heavily on individual coaching and field work, and has a preparatory seminar where relevant skills are acquired and the individual case project is refined, and a concluding workshop where final output is polished, shared, and critiqued by peer participants and faculty.

Case topics and issues should be selected by the program participants themselves. They should be highly relevant to students and executives in their institutions' home markets, and completed cases should have the potential to add real value to the educational process and the state of the art in management and leadership.

Over time, CEEMAN is also interested in developing a portfolio of new cases with "critical mass", i.e. a body of new teaching material and publications which can have a global impact on the subject of management and leadership in emerging markets. Subjects such as innovation, internationalization, competition and cooperation among local and multinational firms, responsible and ethical leadership, finance and risk management, and the private sector/public sector interface are expected to figure strongly among the topics and issues chosen.

CEEMAN members have repeatedly pointed out the shortage of first-class, locally produced case material, which addresses principle customer issues. Participants should direct their main energies towards closing this gap.


The Case Writing Module is structured in three parts:

  • 3 days of preparatory seminar
  • 4 months of field work with individual distance coaching
  • 2 days of concluding workshop

The 3-day preparatory seminar includes: guidelines for writing good cases and teaching notes; a critique of poor and excellent case drafts and teaching notes; guidelines for conducting field, internet, and library case research; use of multi-media in case teaching; getting approval for case release; small group critiques of participants' cases and teaching note proposals or initial drafts; and individual mentoring from faculty advisors.

During the 4-month field work period, participants carry out field and related research, draft the case and teaching notes, and submit these to their faculty coach for review and feedback. Based on faculty feedback, participants carry out additional research as necessary to improve their cases and teaching notes, which should be in near-final condition prior to the final classroom sub-module.
The 2-day concluding workshop includes: detailed peer and faculty critique of participants' cases and teaching notes; individual mentoring, and practice teaching of a few of the participants' final cases.

Post-program activities include publication of the best cases and their teaching notes. The case collection will be published by CEEMAN and/or in collaboration with its publishing partners. Participants are also strongly encouraged to submit their finished cases and teaching notes to the Annual CEEMAN Case Writing Competition - the winners of which are announced at the CEEMAN Annual Conference each September.

Mentors to individual case writers will be selected based on the case focus and issues.


A high-profile team of experienced, internationally-renowned professors share their personal experiences and the best practices of their prestigious institutions.

Derek Abell
Derek Abell Academic Director of IMTA Case Writing Module Professor Emeritus, ESMT - European School of Management and Technology, Germany
Jim Ellert
Jim Ellert Academic Director IMTA, Emeritus Professor and Former Dean of Faculty, IMD, Switzerland, visiting professor, IEDC-Bled School of Management, Slovenia



Currently, we are collecting interest for the Module in order to define the dates of the next edition – if you are interested to attend, please let us know by sending an email to olga.veligurska@ceeman.org.

The fees will be announced when the dates of the next Module edition will be decided.


Nearest airports
Ljubljana International Airport Jože Pučnik (Brnik) is situated 37 km southeast of Bled (about 20-25 minutes drive). It is connected with all major European cities and airports. The Slovene national air carrier is Adria Airways. For intercontinental flights we recommend a connecting flight via Frankfurt, Munich, Zurich, Vienna, London or Paris. Transfer from/to Ljubljana airport can be booked through CEEMAN Office when the registration will be open.

Other neighboring international airports are in:


Suggestions on hotels and good-quality private accommodation in Bled within walking distance from the venue can be provided by CEEMAN office when the registration will be open.


Currently, we are collecting interest for the Module in order to define the dates of the next edition – if you are interested to attend, please let us know by sending an email to olga.veligurska@ceeman.org.

The registration will be announced when the dates of the next Module edition will be decided. Applications for the Case Writing Module will need to include:

  • a brief description of the case research proposal
  • a letter confirming the company's willingness to engage in the proposed case research if this requires in-company field work
  • a CV, including a list of any prior publications and cases

Case-writing project proposals with the potential to go beyond single-case writing and involve further multi-case research work and applied theory-building are particularly encouraged.
Based on the quality of the proposals submitted, short-listed candidates will be interviewed by telephone, and the Admission Committee will select up to 25 participants per module.


Olga Veligurska
Olga Veligurska CEEMAN Director
+386 4 57 92 505
Živa Žmavc ThongvanhProject Manager
+386 4 57 92 518
Tel: +386 4 57 92 507