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Matej Potokar,
General Manager, Microsoft Services CEE,

Network events

03
Mar
2025
30
Apr
2025

BMDA Marketing Cup 2025: Where Strategy Meets Opportunity

Location:
Online
Source:
  • Members
BMDA Marketing Cup an initiative by the Baltic Management Development Association aimed at fostering collaboration and communication among students across member institutions. Offering participants the chance to gain practical marketing experience through the MarkStat simulation, where they can apply their skills in a competitive and interactive environment.

BMDA Marketing Cup 2025 – an exceptional opportunity for your students, alumni to engage in an international marketing competition that promises to be both educational and thrilling!

The BMDA Marketing Cup will take place online from February to April 2025, and we are proud

to be collaborating with StratX Simulations, a leading provider of business simulation tools. This

competition is designed to inspire creativity, strategic thinking, and collaboration as participants

work in teams of 3 to solve real-world marketing challenges.

What makes BMDA Marketing Cup unique?

• Interactive Learning: Participants will analyze past results, discuss insights with marketing

experts, and refine their strategies for future simulation periods.

• Team-Based Competition: A chance to work closely with peers from around the globe,

fostering collaboration and innovative problem-solving.

• Expert Feedback: Regular sessions with marketing professionals will help teams learn

from their mistakes and enhance their performance in the next simulation rounds.

Why should your institution participate?

1. Engage and Motivate Your Students: Involvement in real-world business scenarios

through simulations and expert feedback creates dynamic learning experiences, making the

educational process more engaging and motivating.

2. Boost Student Employability: The practical experience gained by participating in such

simulations is highly valued by employers. It equips students with hands-on experience in

problem-solving, teamwork, and strategic thinking—key competencies in today’s job

market, which helps students stand out as they enter the workforce.

3. Foster Cross-Disciplinary Collaboration: The competition encourages participants to

work in teams, often with diverse skill sets. This collaboration across different areas of study

mirrors the multidisciplinary approach increasingly sought after in business environments,

promoting students' ability to think across disciplines.

4. Gain International Visibility: By participating in a renowned international competition,

your institution showcases its dedication to excellence in education.

5. Encourage a Competitive Spirit in a Safe Environment: Competitions like the BMDA

Marketing Cup allow students to experience the competitive business world in a risk-free

environment. They can test their ideas, learn from mistakes, and adapt strategies—all while

building confidence in their abilities.

6. Demonstrate Teaching Quality: Participating in a prestigious competition reflects the high

standards of your institution’s curriculum and the quality of your faculty. It positions your

institution as a leader in developing future-ready business talent.

7. Strengthen Student-Alumni Ties: Alumni participation not only increases the institution’s

sense of community but also offers networking and mentorship opportunities for current

students, enriching their learning experience.



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