The CEEMAN’s extensive programs provide an excellent platform for discussions and thinking about how the improved quality of management and management schools can be the catalyst to drive urgently needed changes, innovation and creativity.
Matej Potokar,
General Manager, Microsoft Services CEE

27th CEEMAN Annual Conference

Wrocław, Poland

Management Education for a Changing World


The 27th CEEMAN Annual Conference, with the title Management Education for a Changing World, will take place from 25-27 September 2019 in the city of Wrocław, Poland. Wrocław was the European Capital of Culture in 2016 and has won the Best European Destination contest in 2018.

CEEMAN Annual Conference traditionally includes a series of events in order to get to know the business, political and social realities of the host country (including through company visits, experiential workshops, keynote business panels), and to discuss implications, best practices and collaboration in the area of management development (business education keynotes, international panels, roundtable discussions and workshops). Several side events are also organized, such as pre-conference sessions, individual Dean2Dean advisory meetings, CEEMAN’s IQA-International Quality Accreditation session, CEEMAN Annual Meeting, and CEEMAN Awards Ceremony.

The conference will be co-organized with the Wrocław University of Economics (WUE), ranked among the top economic schools of higher education in Poland. Established in 1947, the WUE offers accredited Bachelor's, Master's, MBA, and PhD business programs in Polish and English with the total number of students reaching 11,604 in the latest academic year. It is an important center of education, science and research.

Keynote Speakers

Daniel Susskind

Dr. Susskind explores the impact of technology, particularly artificial intelligence, on work and society. He is a Fellow in Economics at Balliol College, Oxford University, where he teaches and researches. He is the co-author of the best-selling book, The Future of the Professions. His TED Talk, on the future of work, has been viewed more than 1.3 million times. Previously he worked in the British Government – as a policy adviser in the Prime Minister’s Strategy Unit, as a policy analyst in the Policy Unit in 10 Downing Street, and as a senior policy adviser in the Cabinet Office.

Lana Popović

Lana Popović is President of the Central and Eastern Europe business unit of The Coca-Cola Company, where she oversees a territory that includes 26 countries from Russia to Italy. Ms. Popovic has worked for Coca-Cola since 2001, including leadership positions in general management, strategy and marketing: first in Croatia, Bosnia and Herzegovina, Greece, and later on overseeing wider regions of South Eastern Europe, the Baltics, and North-East Europe.

Poster Session

We also kindly invite faculty members and researchers to showcase their work at the traditional CEEMAN Annual Conference Poster Session taking place on Wednesday, 25 September. The potential contributors need to submit their poster presentation abstracts by 31 May to Prof. Zoltán Buzády at More details on the Poster Session contributions can be found here.

Draft Program

    Wednesday, 25 September, Pre-conference events
  • 09:30 Conference registration open
  • 10:00 - 13:30 Potential company visits or pre-conference workshops (tbc)
  • 14:30 - 17:00 Individual Dean2Dean meetings
  • 14:30 - 17:00 Pre-conference workshops by publishing partners
  • 17:00 - 19:00 Poster session for faculty and researchers
  • 19:00 - 20:00 Welcome drink at the hotel
    Thursday, 26 September - 27th CEEMAN Annual Conference
  • 08:30 Conference registration and exhibition open
  • 09:00 - 09:30 27th CEEMAN Annual Conference Opening
  • 09:30 - 11:00 Panel: Global Change and the New Challenges for Management
  • 11:00 - 11:30 Coffee break
  • 11:30 - 12:30 AI and the Future of the Professions - Implications for Management and for Management Education - Keynote: Daniel Susskind, Fellow in Economics at Balliol College, Oxford University, UK
  • 12:30 - 13:00 Implications for Education Overall and Management Education in Particular
  • 13:00 - 14:00 Lunch, networking
  • 14:00 - 15:30 Parallel Roundtables: What Should Management Schools Do Differently than at Present to Prepare Managers for the Opportunities and Threats of AI? With respect to: 1) the content and processes of teaching 2) the content and processes of research 3) how to connect to the practicing management community 4) internal systems and processes.
  • 15:30 - 16:00 Roundtable feedback
  • 16:00 - 16:30 Coffee break
  • 16:30 - 17:00 CEEMAN IQA Information Session
  • 17:00 - 18:00 CEEMAN Annual Meeting and Awards Ceremony
  • 19:00 - 21:00 Dinner at Spiż mini-brewery and restaurant
    Friday, 27 September - 27th CEEMAN Annual Conference (continued)
  • 09:00 - 9:15 Recap of the first day
  • 09:15 - 09:45 The Teaching, Research, and Connections to Education that Business Needs to Meet the Challenges Ahead - Keynote: Lana Popović, President for CEE, The Coca-Cola Company, Greece
  • 09:45 - 10:10 Dialogue between Lana Popović and Derek Abell: The Meaning and Measurement of Excellence and Relevance for Today and Tomorrow
  • 10:10 - 10:30 Q&A and discussion with audience
  • 11:00 - 11:30 Coffee break
  • 11:30 - 12:15 Business Panel: Spotlight on Business Challenges “Beyond the Bottom Line”, i.e. the Environment, Sustainability, and Ethics
  • 12:15 - 13:00 Roundtables and feedback
  • 13:00 - 14:00 Lunch, networking
  • 14:00 - 15:30 Educators Panel: What is Management Education Doing to Prepare Managers to Meet Their Societal Obligations?
  • 15:30 - 15:45 Coffee break
  • 15:45 - 16:45 Brainstorming together on the future of connected, relevant and excellent management education in a changing world with a focus on 1) teaching 2) research 3) connecting to the real world of practice 4) internal systems and processes (eg big data, AI).
  • 16:45 - 17:00 Conclusions and lessons learned
  • 18:15 Departure from the hotel for the Gala Dinner
  • 19:00 - 23:00 Gala dinner at Topacz Castle
    Saturday, 28 September
  • 10:00 - 14:00 Wroclaw Sightseeing Tour

We welcome suggestions and ideas from our members on individual sessions, speakers, and format of the main conference and pre-conference events. Please send them to CEEMAN Director Olga Veligurska at


Conference Venue

Hotel Mercure Wrocław Centrum
Pl. Dominikański 1
50-159 Wrocław, Poland
Tel: (+48)71/3232700

The modern Mercure Wrocław Centrum hotel is located in the cultural and commercial center of the city and within its transportation hub zone, close to major tourist attractions, such as the Old Market Square and Ostrów Tumski Island. The hotel has a monitored car park with more than 900 parking spaces. The hotel offers 151 elegant and functional rooms, including suites and Privilege rooms. Each room is air-conditioned and has satellite TV, radio, telephone, and minibar, tea and coffee making facilities, coffee maker (in suites and Privilege rooms) and safe box (in suites, Privilege rooms).

We have arranged preferential rates at the Hotel Mercure Wrocław Centrum for our conference participants, with prices starting from around 94 EUR per night. For more info on booking procedure, you can contact CEEMAN Project Manager Ms. Živa Žmavc Thongvanh at

Getting to the Hotel Mercure Wroclaw Centrum

If you arrive by plane

The Wrocław Nicolaus Copernicus Airport is located in the south-west part of Wrocław, about 10 km away from the city center, near the Wrocław motorway bypass. The route to Mercure Hotel can be travelled in several ways. Please remember that the local currency is Polish Zloty (PLN). 1 EUR=4,29 PLN; 1 USD = 3,76 PLN (17.01.2019)

  • Taxi/Uber - cost is around PLN 40 (9-10 EUR) and the journey time about 30-40 minutes, however it is important to keep in mind the frequent traffic jams on the route.
  • Wro Airport Express - route: Airport - Center (Plac Dominikański). The cost of the ticket is PLN 10 (2 EUR) with the payment made to the driver in cash or by credit card. Journey time is about 30 minutes. On-line ticket purchase is also available at
  • City bus - bus number 106 runs from/to the PKP main railway station every 15 minutes and the whole route takes about 40-50 minutes (depending on the traffic). The route from the PKP railway station to Mercure Hotel is given below. The cost of the ticket is PLN 3.40 (less than 1 EUR) and it can be bought at the stationary ticket machine (cash or payment cards) or directly at the vending machine on the bus (only contactless cards). Night bus line 206 runs the same route. Detailed timetable at

If you arrive by train

The Main Railway Station (PKP) in Wrocław is one of the oldest buildings of this type in Poland. It is located in the very center of the city. You can reach Mercure Hotel via trams 8 or 9, going towards the „Karłowice” stop. You should get off at the „Galeria Dominikańska” stop (two stops from the railway station). The cost of the ticket is PLN 3.40 (less than 1 EUR) and it can be bought at the stationary ticket machine (cash or payment cards) or directly at the vending machine on the bus (only contactless cards). Detailed timetable at

Sponsors and Exhibitors

We kindly invite you to join the conference as a sponsor or exhibitor to present your services to deans and directors from around the world. We offer various exhibition and sponsorship opportunities, but we would also be happy to hear your ideas and suggestions on how to make your presence at the conference most productive. Early-bird rates apply before 1 June!

Read more on the exhibiting package

Read more on the sponsorship package


Early bird fee - before 1 June

  • EUR 690 for CEEMAN members
  • EUR 950 for non-members

After 1 June

  • EUR 820 for CEEMAN members
  • EUR 1,100 for non-members




Olga Veligurska
Olga Veligurska CEEMAN Director
+386 4 57 92 505


Živa Žmavc Thongvanh Project Manager
+386 4 57 92 518

Sponsors and exhibitors

Slađana Milašinović Project Manager
+386 4 57 92 535