The relevance and legitimacy of graduate management education (GME) are being questioned. In a volatile world rife with disruption, business schools are challenged on their ability to adapt to the changing needs of an uncertain future. To get a sense of what this future holds for GME, GMAC interviewed deans from leading European business schools— seen to be the thought leaders and change-makers in the industry—to gather their opinions and insights on this topic. From these conversations, five key themes emerged: Technology & Digitizazion; Social & Responsible; Content; Learning Journeys; Relevance.
• The increased use of technology (accelerated by the pandemic) calls for a rethink of the pedagogy employed and what classrooms, campuses and user experiences should look like.
• It is imperative that business schools interweave aspects of ethics, corporate social responsibility and sustainability into the whole curriculum coupled with specialist programs on these topics.
• Schools must move out of silos of traditional teaching and follow an interdisciplinary approach with appropriate weighting to subjects such as analytics, data and innovation.
• A new generation of learners want shorter, flexible, personalized education requiring business schools to reconsider their program offerings.
• To stay relevant, business schools must define their purpose and strategy to differentiate themselves in a landscape where the whole world is your market.
Link to more information:
https://www.gmac.com/market-intelligence-and-research/research-library/admissions-and-application-trends/2022-future-of-gme-deans-report