Traditionally, on April 15, 2025, the World Creativity and Innovation Week 2025 started, bringing together 160 countries around the world, and the event took place in Kyiv (Ukraine) for the fifth time thanks to the efforts of the KROK Business School, the official partner of the UN global initiative in Ukraine.
The main theme of this year's event was "Blue Creativity", which combines creativity, ecological thinking, mental health care and innovation for sustainable development.