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Special invited guests of BSK Innovation Day were Anton Melnyk - an expert on innovation, investment and startups at the Ministry of Digital Transformation of Ukraine, Lydia Pashchuk - K.Fund President, and Serhiy Koval - Head of Digital Transformation in the bank. The discussion was moderated by Olga Karpova, CEO of KROK Business School.

Anton Melnyk spoke in detail about the innovations initiated and implemented by the Ministry of Digital Transformation of Ukraine - a young ministry that makes the lives of Ukrainian citizens easier and simpler - in one click. Anton spoke about the work of ministry's teams with ideas for future innovations, what challenges they face, and how they research trends and problems.

During the discussion, the audience heard one of the most important insights from Lydia Pashchuk: in order to create innovations, it is necessary to develop education by reorienting the educational process to innovation. This is exactly what K.Fund and KROK Business School do, whose areas of activity include education and professional business education, in particular in the field of creative and innovative thinking for various target audiences.

Serhiy Koval, who is engaged in digital transformation in the bank, made an interesting and informative speech. The banking sector is a very competitive environment, and in order to retain the customers, it is necessary to study their experience and implement innovations that improve the customer's experience of interaction with the bank and build their loyalty. First of all, it's digital innovations like "banking in a smartphone", as well as those related to customer support. In the future, the banking sector will face innovations related to personalized customer experience, cryptocurrencies and digital money, as well as a change in the positioning of banks from branding to convenient services.

There were many questions from the visitors of the event and long discussion - this testifies to the lively interest of Ukrainians in the innovative development of Ukraine. And there is interest - there will be innovations - in all areas! So let's be creative and proactive for the future - with KROK Business School!