International Executive School is pleased to announce the publication of a new book by Dr. Abdullah Elias, Lecturer at IES. The book, titled "Commercial Franchising," has been published by Dar al-Nahda al-Arabiya, a prestigious academic publishing house in Beirut, Lebanon.
Dr. Elias's comprehensive work addresses commercial franchising as a business model, providing in-depth analysis of the legal, strategic, and operational dimensions of franchise systems. The 205-page volume serves as an essential resource for entrepreneurs, business owners, legal professionals, and students seeking to understand the complexities of franchise business development in Arabic-speaking markets.
The book examines the fundamental principles of franchising, including contractual relationships between franchisors and franchisees, intellectual property considerations, quality control mechanisms, and the strategic advantages and challenges inherent in franchise expansion. Dr. Elias draws on extensive research and practical insights to provide readers with actionable knowledge for developing, managing, or entering franchise relationships.
Commercial franchising represents a significant business model for economic growth and entrepreneurship development, particularly in emerging markets where franchise systems can facilitate rapid business expansion while maintaining quality standards and brand consistency. Dr. Elias's work contributes important scholarship to the Arabic business literature, addressing a topic of growing relevance for regional economic development.
This publication reflects Dr. Elias's expertise in business administration and his commitment to advancing knowledge that serves both academic and practitioner communities. His work at International Executive School combines rigorous scholarship with practical application, preparing business leaders to navigate complex commercial environments.
The book is available through Dar al-Nahda al-Arabiya and represents an important contribution to business literature addressing franchise development, entrepreneurship, and commercial law in the Middle East and North Africa region.
International Executive School congratulates Dr. Abdullah Elias on this significant scholarly achievement.
For more information about International Executive School, visit: https://www.ies.education
