Participants attended lectures and workshops led by experts and practitioners from the UEHS and external institutions in the fields of brand creation and academic marketing.
On Monday, participants were welcomed by Rector Prof. Konrad Janowski. The organisers introduced activities during the week. They also learned about Warsaw and Poland. Given the diverse and multinational group, participants engaged in integration activities.
On Tuesday, participants attended a lecture delivered by Ms Joanna Jaszczuk on brand creation and marketing in the academic environment. Later that day, Ms Viktoriia Malysh from the UEHS Welcome Office led a workshop on the creation of a positive image of the universities. In the afternoon, participants visited one of the leading marketing agencies in Poland, Tigers, to learn the ins and outs of digital marketing.
On Wednesday, Dr Marcin Domagała from the UEHS delivered a lecture on the importance of effective communication with the media. Mr Piotr Kabaj, an experienced CEO and lecturer, hosted a workshop on personal brand ethics. In the afternoon, participants were invited on a sightseeing trip around Warsaw. In addition to gaining insight into the city’s history, they had the opportunity to try hot chocolate from one of Poland’s most renowned chocolate factories.
On Thursday, Dr Jacqueline Kacprzak from the Ministry of Development Funds and Regional Policy delivered a lecture on CSR in the context of personal branding and marketing in the academic environment. Ms Angelika Chimkowska, a prominent personal and corporate brands strategist, led workshops on the image in media. In the afternoon, Ms Aleksandra Krowicka, UEHS Marketing and PR Director, facilitated a brainstorming session aimed at reflecting on the week’s activities. In the evening, attendees of Staff Week convened for a networking picnic. This provided an ideal setting for everyone to reflect on the past week in a less formal way.
On Friday, during a farewell breakfast, participants were presented with certificates and gifts from the UEHS.
Staff Week at the UEHS was a remarkable event that facilitated the unification of a diverse group of academic and administrative staff. Participants shared experiences and initiated valuable contacts in the field of international cooperation. While this was the inaugural event of its kind at the UEHS and there is always room for improvement, the reception was positive and indicates great optimism regarding future Staff Weeks at the UEHS.
Link to more info:
http://staffmobility.eu/staffweek/creating-your-own-brand-marketing
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