Behind every sports tournament and championship, whether local or worldwide, you will find skilled management professionals hard at work. Athletes are the stars and the face of sports organizations, but it is the managers behind the scenes who keep sports running as a viable business. Most people think about the sports industry in terms of the games, lives, and careers of professional athletes, but just as in any other enterprise, the business and administrative aspects of the industry play a significant role, including sales, marketing, sponsorship, branding, operations, and economics.
Students who want to study Sports Management at university must understand that they cannot break into this industry merely on the strength of having played sports in high school. Today’s sporting world is highly commercial, and this creates a strong demand for educated individuals to fill administration positions. The European Bachelor in Business Administration – Concentration in Sports Management from UNYP teaches sports-specific management skills through a variety of business-focused courses. Students then complete their degree with a thesis in this niche field.
Many students are avid sports fans or athletes and are looking for the perfect way to balance their future studies and their passion for sports, UNYP offers for these students the BBA with a concentration in Sports Management. This concentration is a great way to study business with the skills that can help build a career on the business side of the sports industry. Students will learn management skills specific to sports through a variety of electives and crown their education with a thesis in this field.
But what career options do you have with a Sports Management degree? To give one example, sports marketing professionals must draw on their understanding of marketing to project a suitable image for fans and consumers. They are also responsible for coordinating external communications, facilitating the bond between the fans and the team, or a particular athlete. You could build a career in customer service, sales, or public relations; these are vital roles that translate readily into senior sports management. Hosting and promoting sports events, writing press releases for athletes – these are all tasks that demand a specialized set of skills.