News

13
Nov
2025
Using AI Responsibly in Case Study Writing
News source:
  • Members
Join us for an insightful session on how to leverage AI tools ethically and effectively in case study writing. This webinar will explore Emerald's AI guidelines, best practices for authors, and editorial perspectives on maintaining integrity and quality in academic publishing. This session will be recorded if you are unable to attend the live session.

Join us for an insightful session on how to leverage AI tools ethically and effectively in case study writing. This webinar will explore Emerald's AI guidelines, best practices for authors, and editorial perspectives on maintaining integrity and quality in academic publishing.

Why Attend?

This is a unique opportunity to engage directly with two Editorial Board members for The CASE Journal and Emerging Markets Case Studies. Bring your questions and gain valuable insights from Prof. Dr. Sonia Mehrotra and Prof. Dr. Jawaid Ahmed Qureshi during the interactive Q&A session.

Agenda:

  • Welcome and Purpose (Elena Capalbo)
  • Emerald's AI Guidelines (Elena Capalbo & Louise Lister) -Best Practices for Authors (Prof. Dr. Sonia Mehrotra)
  • Editorial Perspective (Prof. Dr. Jawaid Ahmed Qureshi)
  • Panel Discussion
  •  Q & A

This session will be recorded.

Panelist Bios:

Professor Dr. Sonia Mehotra - Professor & Head, Centre of Excellence for Case Development, Welingkar Institute of Management, India; Associate Editor, The CASE Journal.

Professor Dr. Jawaid Ahmed Qureshi - Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Pakistan; Associate Editor, Emerging Markets Case Studies.

Elena Capalbo - Senior Commissioning Editor for Cases, Emerald Publishing.

Louise Lister - Commissioning Assistant for Cases, Emerald Publishing

Register now to ensure you understand how to effectively and ethically use AI tools in your case study writing. https://attendee.gotowebinar.com/register/3308370465866043480?source=Email

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