Winners of the 27th CEEMAN & Emerald Case Writing Competition Revealed
News source:
The 27th CEEMAN Case Writing Competition was organized for the fifteenth time in cooperation with Emerald Group Publishing. A total number of 53 case studies from 17 countries (Cyprus, Hungary, India, Kazakhstan, Kenya, Latvia, Lebanon, Macao, Malaysia, Pakistan, Philippines, Russia, Saudi Arabia, South Africa, Thailand, UK, and Ukraine.) were submitted for the competition.

The judging panel consisted of Shalini Rahul Tiwari, IMT Ghaziabad, India; Al Rosenbloom, Dominican University, USA; and Leif Sjoblom, IMD, Switzerland. The panel selected short-listed cases, reviewed them, and evaluated them based on the competition criteria.

The following cases were selected as the winners:

Winner: Translocate, to fund or not to fund: Challenges in funding an emerging market start-up, Carlos De Jesus, University of Cape Town, College of Accounting, Jason Ker-Fox, University of Pretoria, and Phuti Senyatsi, University of Cape Town, South Africa

We are thrilled to have won the CEEMAN & Emerald Case Writing Competition and have found the case study writing process to be a richly rewarding collaborative experience. The competition, and platform created by its international reach, provided us with an excellent opportunity to bring awareness to the practical challenges faced in a South African ‘start-up’ space. While drawing on our content knowledge and research ability, the process also forced us to reflect on how we teach and present information to our students. Our primary aim was to get our students more engaged with the theoretical content in a practical manner and we hope that many other educators will be able to benefit, much like we have, from this case study. Thank you to the reviewer(s) who provided feedback, and to Emerald for providing the platform and resources to guide our writing.” Carlos De Jesus, Jason Ker-Fox, and Phuti Senyatsi

First runner-up: 
Closed Loop: The art of succession planning, Sarah Boyd, University of Cape Town, Graduate School of Business and Linda Ronnie, University of Cape Town, School of Management Studies, South Africa

”We are thrilled to receive this prestigious award. As frequent collaborators on case studies, we are committed to focusing on pertinent topics that are globally relevant, but also reflect the particular challenges facing our local businesses. We congratulate the winners and all the writers, researchers, editors, and publishers who work to ensure that real people and businesses are brought into the classroom through our case studies.” Sarah Boyd and Linda Ronnie

Second runner-up: 
Robotics at Dimension Data: Friend or foe of the human in process automation?, Michelle Karim, Christina Swart-Opperman, and Geoff Bick, University of Cape Town, Graduate School of Business, South Africa


“I am very grateful for the opportunity to have presented this case to the CEEMAN & Emerald Case Writing Competition and for the prize and recognition. Automation is an important topic within the wider digital transformation journey and it is especially important that we share this through a South African lens. I would like to thank the UCT GSB for the support throughout the process as well as thank Dimension Data for their participation and willingness to share insights.” Michelle Karim

“The competition from the submissions to the CEEMAN and Emerald Case Writing Competition has certainly increased over the last years, and it is therefore a great honour to be recognised with our case.  Michelle did a great job of developing a case which introduces the new technology to the lay person, but highlights some of the human interface challenges that are critical to successful implementation.  This case should be widely applicable to many business school programmes as a result.” Geoff Bick

“Robots will become a permanent feature of high performing teams and the impact on group emotions and team dynamics an interesting research area. The pandemic highlighted the benefits of human and robots’ complementary roles” Christina Swart-Opperman

Winners will officially receive their awards at the 29th CEEMAN Annual Conference, taking place on 22-24 September 2021 in Trieste, Italy.

In addition to the winners, the judges also selected the following three highly commended cases:

Scaling up Sirohi: Can Women Empowerment and Sustainability Drive a Luxury Brand? 
Neena  Sondhi, International Management Institute, New Delhi and Rituparna  Basu, International Management Institute, Kolkata, India


Moving towards agile: Managing Loxon Solutions’ hiring strategy, organizational development and agile transformationAdrienn Tóth, Budapest, Hungary


Artientifique: A Case Study of Transforming Used Cosmetics into Creating Wealth of ArtMohammad Rishad Faridi, Prince Sattam bin Abdulaziz University College of Business Administration and Aisha Mir, Artientifique, Saudi Arabia


For more information on the Competition, please visit

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