In the course of the game students will work on optimizing the production and logistics processes and developing an optimal export strategy of a Polish company that produces photovoltaic panels.
The game is designed to visualize the company’s export phase of its internationalization process and the decisions it needs to make in order to obtain the greatest possible share in selected markets, build the best possible image and strong brand awareness, as well as achieve a competitive advantage over other companies.
Through the analysis of foreign markets, strategic management of the production and logistics process, as well as the course of export transactions and based on the adopted assumptions of the company’s development strategy in the international environment, students will acquire the skills to anticipate the future needs of the company. During the simulation, students will also be exposed to unforeseen (random) events that require an appropriate response from them in order to minimize the negative effects.
The process of implementing and improving the simulation with the participation of students will start soon.
The commencement of regular classes with students of International Business program is planned for the summer semester 2022/2023.
The introduction to the concept of the International Business Simulation Game, by Dr. Karolina Łopacińska and Mr. Paweł Brusiło, can be viewed here.
To get more information, please visit: https://ibp.ue.wroc.pl/2022/03/06/international-business-simulation-game-an-advanced-way-of-teaching-international-business-for-our-students/