CEEMAN Case Writing Competition

Case Competititon Winners


  • Winner: Bon Voyage: A Vacation from Food Wastage, Virginia Bodolica and Ayesha Siddiqi, School of Business Administration, American University of Sharjah, UAE
  • First runner-up: Cementing a place in Africa: PPC's internationalisation drive, Adrian Saville, Ian Macleod, and Theresa Onaji-Benson, University of Pretoria, South Africa
  • Second runner-up: Cracking the Conundrum of e-Cargo Logistics: Curious Case of LoadExx, Ann Mary Varghese, Vinod Gupta School of Management, Indian Institute of Technology Kharagpur, R Sai Shaiva Jayanth, Jindal School of Banking and Finance, OP Jindal Global University, Remya Tressa Jacob, T A Pai Management Institute, Abhishek Srivastava, Indian Institute of Management Kashipur, Rudra Prakash Pradhan, Indian Institute of Technology Kharagpur, India


  • Winner: Schaduf: Adding a Splash of Greenery to Grim Cities, Ahmed Tolba and Arpi Khatcherian, The American University in Cairo, Egypt
  • First runner-up: PetroSahand International Group: Investigating the Reasons for Strategy Implementation Failure – Focusing on Organization Capitals such as Alignment, Leadership, and Organizational Culture, Soroush Dehghan Salmasi and Arash Khalili Nasr, Sharif University of Technology, Iran, Yashar Dadashzadeh, University of British Columbia, Canada
  • Second runner-up: A Pinch of Poppy Seeds and a Drop of Secrecy, Ayesha Siddiqi and Virginia Bodolica, American University of Sharjah, UAE


  • Winner: Translocate, to fund or not to fund: Challenges in funding an emerging market start-up, Carlos De Jesus, University of Cape Town, College of Accounting, Jason Ker-Fox, University of Pretoria, and Phuti Senyatsi, University of Cape Town, South Africa
  • First runner-up: Closed Loop: The art of succession planning, Sarah Boyd, University of Cape Town, Graduate School of Business and Linda Ronnie, University of Cape Town, School of Management Studies, South Africa
  • Second runner-up: Robotics at Dimension Data: Friend or foe of the human in process automation?, Michelle Karim, Christina Swart-Opperman, and Geoff Bick, University of Cape Town, Graduate School of Business, South Africa


  • Winner: Biotronik: Bypassing the commodity trap of medical devices in South African healthcare, Geoff Bick and Stephanie Barden, University of Cape Town, Graduate School of Business, South Africa
  • First runner-up: Peebuddy: Ladies, It’s Time to Stand-Up, Neena Sondhi, International Management Institute, New Delhi and Rituparna Basu, International Management Institute, Kolkata, India
  • Second runner-up: Sustainable growth in times of crisis: L'Oréal Russia, Daniil Muravskii, Snezhana Muravskaia, Elena Romanova, and Valeria  Kudinova, IBS-Moscow, RANEPA, Russia


  • Winner: Drink The Duchess: Marketing Challenges and Opportunities Encountered when SMEs Internationalize, Geoff Bick and Fran Heathcote, University of Cape Town - Graduate School of Business, South Africa
  • First runner-up: It's Everybody's Business, Period., Sadaf Taimoor and Mahnoor Hameed, NUST Business School, Pakistan
  • Second runner-up: United to Innovate: Grameen Veolia Water, Anne-Claire Pache and Kevin Andre, ESSEC Business School, France


  • Winner: WinChannel's Digital Gambit to Revitalize Rural ChinaPeter Moran, Daniel Han Ming Chng and Liman Zhao, China Europe International Business School, China
  • First runner-up: In the Uncertain World of Qontrac International: Navigating Through Family, Growth and Succession Management Challenge, Virginia Bodolica, Martin Spraggon and Diantha D'Costa, American University of Sharjah and Mohammed bin Rashid School of Government, UAE
  • Second runner-up: Advantech: Evolution of Its IoT Ecosystem Strategy, Prof. Andrea Santiago and Liman Zhao, Guo (Ginkgo) Bai and Zhenrong (Edison) Wang, China Europe International Business School, China


  • Winner: Codezin: Braving the Startup StormMr. Gaurav Gupta, Indian Institute of Management Calcutta, Mr. Shounak Pal and Dr. Indranil Biswas, Indian Institute of Management Lucknow, India
  • First runner-up: From Asia to Africa: The International Expansion of Hon Chuan Enterprise, Prof. Allan K. K. Chan and Dr. Caleb Chen from Hong Kong Baptist University, Hong Kong
  • Second runner-up: Smokey Tours: The Other Side of Manila, Prof. Andrea Santiago and Prof. Fernando Martin Roxas, Asian Institute of Management, Philippines


  • Winner: Zoona Mobile Money: Investing for Impact (Case A & B)Mr. John Bazley, University of Cape Town, Graduate School of Business, Ms. Cynthia Schweer Rayner and Mrs. Aunnie Patton Power, from University of Cape Town, Bertha Centre for Social Innovation and Entrepreneurship, South Africa
  • First runner-up: Mio Amore: Surviving Brand Change in Transition Economy, Dr. Nimruji Jammulamadaka, Prof. Prashant Mishra, and Assoc. Prof. Biswatosh Saha, Indian Institute of Management Calcutta, India
  • Second runner-up: Trashy Bags: Sustainability Crisis of A Sustainable Business, Prof. Mathew Tsamenyi, China Europe International Business School, China; and Ms. Nana Yaa Antwi-Gyamfi, China Europe International Business School, Africa Campus, Ghana


  • Winner: Returpack: The integrator of the beverage can recycling process, Dr. Peter Moricz and Associate Professor György Drótos, Corvinus University of Budapest, Hungary
  • First runner-up: Osklen: The Aesthetics of Social Change, Dr. Kim Poldner, Institute for Organizational Psychology, University of St. Gallen, Switzerland; Dr. Olga Ivanova, ICN Business School, France; and Dr. Oana Branzei, Ivey Business School, Canada
  • Second runner-up: Preserving the Delicate Balance to Manage a Thriving Business in South Africa – the Adventure of OneLogix, Dr. Jenson Chong-Leng Goh, SIM University, Singapore; Professor Adrian Saville and Dr. Caren Scheepers, GIBS, University of Pretoria, South Africa


  • Winner: Painted Into a Corner: Managing the Virtual Sales Team at ColorPlus Industries, Ms. Monika Nadj, Student and Dr. Zoltan Buzady, Professor, CEU business School, Hungary
  • First runner-up: Mastering the art of managing a conglomerate business empire in Myanmar, Dr. Jenson Chong-Leng Goh, Mr. Manohar Sabnani, Associate Professor Gee Kwang Randolph Tanand Ms. Siew Peng Tan,SIM University, Singapore
  • Second runner-up: The Love-smitten Director: Workplace Romance or Sexual Harassment?, Professor June M. L. Poon, UKM-Graduate School of Business, Universiti Kebangsaan Malaysia, Malaysia


  • Winner: Customer Retention at Hyundai Motor India Ltd, Mr. Rik Paul,  Doctoral Research Scholar and Mr. Debapratim Purkayastha, Assistant Professor at IBS Hyderabad,  IFHE University, India.
  • First runner-up: Infosys Limited: Is It Still the Indian IT Bellwether, Dr. Meenakshi Nagarajan, Associate Professor at NIILM CMS, India
  • Second runner-up: Tara Trade: A Marketing Challenge in Lebanon, Dr. Nisreen Bahnan, Associate Professor, and Dr. Gina Vega, Director of the Center for Entrepreneurial Activity, Salem State University, USA 


  • Winner: Thai Beverage Public Company Limited: Thailand Leader, Global Challenger by Amonrat Thoumrungroje, Assistant Professor, Assumption University, Thailand and Olimpia Racela, Assistant Professor, Mahasarakham University Business School, Thailand.
  • First runner- up: An Old Bank in a New Country: Restructuring Nile Commercial Bank of South Sudan by Veit Etzold, Program Director and Lecturer, European School of Management & Technology, Germany.
  • Second runner-up: Kraft Foods Argentina: The H1N1 Disparity by Susan Myrden, Lecturer, Memorial University of Newfoundland, Canada and Kathy Sanderson, Lecturer, Organizational Behaviour, Faculty of Business Administration, Lakehead University, Canada


  • Competition winner: Teaching Farmers to Hunt – Developing Commercial Skills at BDO Hungary by Zoltan Buzady, CEU Business School, Hungary              
  • First runner-up: Deal of the Day at Cherry.ee by Katri Kerem, Estonian Business School, Estonia and Dietmar Sternad, Carinthia University of Applied Sciences, Austria
  • Second runner-up: FieldTurf Tarkett India: Challenges and Opportunities in New Markets by Srividya Raghavan, IBS Hyderabad, India


Rethink: Corporate Social Responsibility at Simobil by Dietmar Sternad, Carinthia University of Applied Sciences, Austria (IMTA alumnus)


Auchan in Syldavia: Formulating a Strategy for the New Subsidiary byFrancis Bidault, ESMT, Germany and Geneviève Féraud, UNCTAD, Switzerland


ROZEE.PK, by Shazib Ehsan Shaikh, Assistant Professor, Suleman Dawood School of Business, Lahore University of Management Sciences, Pakistan (IMTA alumnus)

Hidesign: Designing an International Brand by Ramachandran Jayaraman, BOC Chair Professor, Corporate Strategy and Policy, and Shubha Patvardhan, Research Associate, Indian Institute of Management Bangalore, India


A Home Market Abroad: New Departures of Fazer Bakeries in Russiaby Andrey Medvedev, International Management Institute of St. Petersburg (IMISP), Russia


From Internet Portal to the World's largest Internet Communications Enterprise by Karl-Heinz Rau, Department of Business Informations Systems, Business School of Pforzheim University, Pforzheim, Germany


The Rise and Fall of Fashion Constellation S.A. - Romania byGabriel-Petru Luca, Gh Asachi Technical University of Iasi, Management Department, Romania.


Astra Technical Store by Matjaž Primc from University of Ljubljana, Slovenia


Georgian Telekom: Surviving Market Liberalization by Archil Melikadze, Deputy Executive Director, CERMA, Georgia


Construction Company RBS SKALS: Leader's Dilemmas by Evita Lune, Stockholm School of Economics in Riga


Sawn Woodgoods and Future Furniture Limited Company by Jan Sjolin, Baltic Business School, Sweden

Atlantic Trade d.o.o.: Becoming International by Alexandru-Ioan Mincu and Ronald T. Pannesi, IEDC-Bled School of Management, Slovenia


From Space to the Ground by Dina Akhmetova, Ural State Vocational & Pedagogical University, Russia

S.C. Tamco S.A. by Dorin Arion, Center for Development in Management, Romania

City Express by Alexandru Ioan Mincu and Ronald T. Pannesi, IEDC-Bled School of Management, Slovenia 


Daewoo Automobile Romania by Camelia Dumitriu and Costache Rusu, Gh. Asachi University, Romania

From Spy to Entrepreneur by Marina Letonja and Jaka Vadnjal, Gea College of Entrepreneurship, Slovenia

Joint Stock Company "KNK" by Boris Kiselev and Yevgeniya Kakaeva, State University of Management, Russia


No winners were awarded


Corporate case prize: International UNP Holdings Ltd. (1994) by Kris Opalinski, Faculty of Management, University of Manitoba

Best case on entrepreneurship: A Train Named Adventure for Thoughtby Stefan Kwiatkowski, Leon Kozminski Academy of Entrepreneurship and Management, Poland


Automatica: A Privatization Case by Sorina Dobrescu and Judith van Walsum, Romanian-American Postgraduate School of Business foundation, Romania