Nowadays, most of the economic growth is occurring in the emerging markets. A group of global challengers- fast-growing, fast-globalizing companies, such as Alibaba, are born in these dynamic societies. Interestingly, people found that these successful business do not share the pattern with those well-known cases from the developed countries. Therefore, it is worthwhile to learn from these new trends and characteristics, which provides a set of new opportunities as well as challenges to entrepreneurs and investors from both the developed and developing worlds.