From April 15-19, 2024, the World Creativity and Innovation Week took place in Ukraine. KROK Business School held this large-scale event for the 5th year, supporting the UN global initiative. The purpose of the World Creativity and Innovation Week was to popularize the ideas of developing creative thinking and the ability to create innovations to achieve sustainable development goals, care for the planet, and improve the quality of life. This year, KROK Business School organized creativity week under the slogan "Creativity for mental health."