This textbook will familiarize students in economics and business with the basic principles, techniques, and applications of applied statistics, statistical testing, and multivariate data analysis. Drawing on practical examples from the business world, it demonstrates the methods of univariate, bivariate, and multivariate statistical analysis. Accordingly, it addresses all topics typically covered in university courses on statistics and advanced applied data analysis. In addition, it discusses the related use of Excel, SPSS, and Stata.